How to Protect Your Pizzeria Against GMB Scammers

With an average of 3.4 billion scams and robocalls reported per month, it’s important to know how to protect yourself and your team. In particular, Google has reported several incidents of third-party companies impersonating Google My Business and trying to mislead unsuspecting business owners into giving away logins and financial information.

How can I tell if someone is a Google scammer?

Often, these scammers claim to be “Google specialists” or calling on “behalf of Google” to increase a business’ search rankings as a paid service. To validate whether or not someone calling is a legitimate Google employee, you can ask them to send you an email to affirm their identity — any Google employee will have access to an email account.

Other online ordering companies will also impersonate Slice to steal your GMB. If you’re not sure you’re talking to Slice, you can always hang up and call your Slice Restaurant Support Team. DO NOT give out your pin unless you’re 100% positive you’re speaking with the authorized manager of your account.

If you’re an existing partner and you want more information on GMB, contact your Restaurant Support Team at or call (855) 892-8976.

How does Slice protect me as a small business owner?

Because Slice centralizes your account information and manages your Google My Business page listing, you’re much less likely to be targeted by scammers. Being part of the Slice family also ensures you’re covered with SEM (Search Engine Marketing); there’s no way to request or pay for a better spot on Google’s ranking system, but Slice optimizes your pages locally to increase your visibility through paid search and organic traffic.

If you’re an existing partner and need more info, contact your Restaurant Support Team at or call (855) 892-8976.


To learn more about how we help over 10,000 pizzerias grow their businesses year over year, click here.

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