There’s a reason that people say, “Let me Google that.” It’s the platform for finding anything online, including your business (92.2% of mobile users search with Google). Here are a few of the easiest ways you can optimize your Google My Business (GMB) listing and SEO:
*Before you get started, you’ll need to claim and verify your Google My Business listing. If you took care of this step when you first opened, fantastic! If you still need help, here’s where to get started.
1. Fill Out Everything You Can
The information you provide about your business on GMB affects Google Search, Google Maps, and Google+. Like Yelp, Google puts a lot of ownership in the customer’s hands — anyone can suggest hours, location changes, and even that you’re open or closed! Google will encourage your customers to “Suggest an Edit” on your listing if there’s missing business information. The best remedy? Fill out your listing as completely as possible, and refresh any information that changes as promptly as possible. If delivery is a core part of your business, you’ll also want to double-check your service areas.
2. Images Make an Impact
As a rule, you should have the following types of photos added to your GMB listing:
- Logo image, so customers can identify you by your branding
- Photos of your product (a variety is best, but only your best shots)
- Photos featuring your location
Search Engine Journal reports that “businesses with photos on their listings receive 42 percent more requests for driving directions on Google Maps and 35 percent more click-throughs to their websites than businesses that without photos.” Make sure the photos are well-lit and high-quality (not grainy or filtered). Photos that are realistic and showcase your business in the best light (literally) will build trust and excitement with new customers.
3. Ask For Reviews
Google’s main service to business owners is helping them show up in searches, but you don’t want to forget about Google’s review options. 49% of consumers need at least a 4-star rating before they’re willing to make a purchase, and your star rating is a key part of your Google listing (reviews appear next to your Google Maps listing and on your card in Search). Here’s some good news, though — unlike Yelp, Google actually encourages business owners to seek new reviews from their best customers (as long as you’re following Google’s review guidelines).
If you’re an existing partner and want help with your GMB, contact your Restaurant Support Team at firstname.lastname@example.org or call (855) 892-8976.