As a pizzeria owner, your Google ranking is more important than ever. While the popularity of pizza has never been in doubt, we’re seeing over 6 million searches for “pizza near me” every month. Want to put your shop on top? It all starts with SEO (search engine optimization).
SEO may sound complicated, but don’t worry. Slice’s Director of Content, Cara Meiselman, caught up with in-house expert, Todd Phetchamphone, to break it all down:
What is SEO?
As noted above, SEO stands for search engine optimization. In other words, it refers to the best practices that will boost your Google ranking when people are searching for pizza.
But, as Todd explains, there are even more opportunities to capture new customers. Beyond the 6 million monthly searches of “pizza near me”, people are also Googling for all sorts of pizza-related queries. Whether they’re specifically seeking one type of pizza or looking for tasty restaurants in general, you have countless opportunities to score more orders.
What is E-A-T?
Ready to boost your Google rank? First of all, you’ll want to get familiar with E-A-T — expertise, authoritativeness, and trustworthiness. Since you’re already a pizza pro, this should be pretty easy.
To improve your E-A-T, Todd recommends engaging with your customers by responding to reviews. Meanwhile, your website should provide useful content including an About Us page and easy access to your online ordering menu.
What is N-A-P?
In addition to E-A-T, Todd urges pizzerias to focus on N-A-P — name, address, and phone number. For example, you may have your phone number listed as “(555) 867-5309” on your website. But, on Facebook, it may say “555.867.5309.” Although that may seem minor, it makes a big difference when it comes to your Google rank. Therefore, it’s crucial to keep your contact info consistent across every channel.
Boost Your Google Ranking with Slice
Building your own custom website takes time, money, and expertise. That’s why Slice provides every shop with their own custom website as well as 24/7 SEO support.
Haven’t signed up with Slice yet? Learn more and get started today with no fees for 90 days!