The Dish on Discounts

3 tips for giving pizza lovers the best deal at your pizzeria

We know that your food alone is enough to get customers through your doors, but it’s important to sweeten the deal with a discount in order to increase sales and boost loyalty amongst your customers. According to a study by Oracle Hospitality, a leading expert in the food and beverage industry, 59% of customers choose a restaurant because of a competitive price or promotion they’re offering. Leveraging your business through a limited time offer or a simple price reduction is an easy way to build your customer base.

To get you started, we’ve compiled these three tips to help you serve up some discounts at your local shop.

Make your message resonate

How you present your promotion is exactly how it will be perceived. In order to capitalize on customers searching for a great deal, switch the context in which you advertise it.

    • Leverage your location. Is it in a residential neighborhood or a business district? The key to making a discount successful is understanding the audience that will be using it
      • Keep it catchy. You want your message to not just grab their attention, but keep it long enough to get them through your front doors. Think about what people go through on a day-to-day basis. Everyone knows what a case of the Mondays is like, so use that to your advantage
    • Instead of offering a generic discount, spice it up, and make it relatable: “Cure the Monday blues with 15% off your order of $20 or more when you come in from 11 a.m. – 7 p.m. on Mondays”

Connect to your customers

Whether it’s a big football game coming up at the local high school or the Girl Scouts fundraising around the neighborhood, use these local events to do relevant discounts and draw people into your restaurant. Your involvement will position yourself as a community leader because you’re supporting local organizations, and will ultimately increase your sales and incentivize loyalty from customers.

Timing is everything

Your discount needs to be powerful enough to get customers to take action and purchase from you, and the best way to do this is to run your promotions for a specific time frame. Considering 76% of customers say immediate benefits are more appealing than getting points in a loyalty program (Oracle Hospitality), giving customers instant gratification with a deal or promotion is the way to go.

To find out how Slice can help your restaurant offer discounts and promotions to your customer base, click here.

— Chloe Riley

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